We helped NexaCloud, an AI-powered conversation analytics platform, accelerate organic and AI search growth through a comprehensive SEO strategy that included technical optimization, content development, AI-search optimization (GEO), competitive analysis, and ongoing reporting. As a result, NexaCloud achieved a 34:1 ROI with $4.8M in revenue in under 9 months and 600,000+ organic site visits from AI & traditional search, as well as a 22.5% share of voice leadership in AI search, with over $500,000 in new pipeline coming from AI-search alone in 10 months.
NexaCloud achieved a 34:1 ROI over the first 9 months
in revenue in under 9 months through AI & organic search
organic site visits driven by BM Group’s SEO program
Project Overview
Business
NexaCloud is an AI-powered platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every customer interaction into measurable, profitable growth.
Problem
NexaCloud’s team recognized that their organic search performance was not delivering the level of visibility or pipeline impact they needed, particularly as AI-driven search behaviors began reshaping how buyers discover and evaluate software vendors. They sought to improve their rankings and search visibility, both in traditional organic search and in the rapidly emerging world of AI and LLM-powered search. This required not just stronger content and technical SEO, but a forward-thinking strategy to ensure NexaCloud could outrank competitors in an environment where search results were no longer limited to Google alone.
Solution
NexaCloud partnered with BM Group to implement a holistic SEO program grounded in technical optimization, content strategy, and emerging AI search best practices. We began with a comprehensive technical audit to uncover issues affecting crawlability, indexation, and content performance. Then we mapped every major page on the site to high-intent keywords and created structured briefs to guide new and updated content. We also developed a full editorial calendar and began producing monthly blog content to strengthen topical authority. Alongside traditional SEO, we implemented a parallel GEO strategy—optimizing NexaCloud’s content for AI-driven search engines such as ChatGPT and Perplexity. To support this, we introduced proprietary AI search visibility tracking, giving NexaCloud insights unavailable in any commercial platform.
